Design from Front Office Sports TikTok has completely changed the way we receive and view content. We have become a community of people that enjoy fast and funny videos over grand polished commercials because of the rise of short-form content. For the sports industry, short-form content, specifically through TikTok, has reshaped what sports marketing looks like, from team accounts to brands. Teams and athletes are now using TikTok to market themselves in funny and down-to-ear

The sports industry runs on the many different sponsors and partners that fund each team and organization. Here are my favorite sports partnerships that I have seen, and why I think they are great marketing examples. F1 Academy x Hello Kitty For its last race of its 2025 season, F1 Academy , the female-only Formula 4 level racing division, partnered with Hello Kitty, known as the global icon of friendship. This partnership involved many different activations such as Grandstan