The sports industry runs on the many different sponsors and partners that fund each team and organization. Here are my favorite sports partnerships that I have seen, and why I think they are great marketing examples. F1 Academy x Hello Kitty For its last race of its 2025 season, F1 Academy , the female-only Formula 4 level racing division, partnered with Hello Kitty, known as the global icon of friendship. This partnership involved many different activations such as Grandstan