Design from Front Office Sports TikTok has completely changed the way we receive and view content. We have become a community of people that enjoy fast and funny videos over grand polished commercials because of the rise of short-form content. For the sports industry, short-form content, specifically through TikTok, has reshaped what sports marketing looks like, from team accounts to brands. Teams and athletes are now using TikTok to market themselves in funny and down-to-ear