San Diego Clippers Marketing Proposal

Through the USD Sports Marketing class, we were requested by the San Diego Clippers to research and present a marketing plan to maximize ticket sales for their inaugural season. We provided 100+ points of contact in the San Diego area, leading to development of business and community connections. We also analyzed the effectiveness of planned theme nights and generated ideas from social media, partnerships, digital marketing, and discounts and incentives to increase ticket sales and ROI.